Don’t send random messages to your customers. Make sure you are giving your customers relevant and interesting content. You do not want to fail because you send random messages. Your customers expect useful information from you, not the sort of funny texts a friend would send them. A mission statement is the best way to ensure you remember your purpose for your social marketing. You will be less likely to stray into unproductive strategies if you give yourself a clear reminder of your principles.
Don’t share short codes; buy dedicated ones. It can be expensive, up to 2k, but they will be yours. Eventually, people will learn your short code which they will link to your company. The price is more than justified because it allows you to sidestep costly legal battles. When a code sharing company doesn’t use best practices and abuses the system, this means problems for you. If you’re going to get involved in mobile marketing, make sure your sites and communications are optimized for a mobile screen. Don’t confine yourself to your own phone. Your customers use many different brands and models so get out and try every type of device you can get your hands on.
To summarize, the implementation of your mobile marketing plan is one of the key factors. You only have the attention of your audience for a split second before they may turn elsewhere. Ideally you will be able to take all of the advice provided in this article and use it to build the perfect mobile based marketing model.
Know what you want to accomplish before starting your mobile marketing campaign. You should have a clear vision of what your mobile marketing campaign will ultimately accomplish. Do you want to use mobile marketing to increase your revenue or to reconnect with lost customers?
Have your coworkers or employees test the marketing that you send out before you send it to your customers. For even more objective input, you may want to consider paying for outside testing services. In order to entice customers and expand your branding, use QR codes. QR codes can help you share coupons, discounts, and other promos. These codes are easy to implement for the vendor and easy for customers to capture with a phone camera. QR codes make it easier to market your products to your customers in a quick way with information they can use.
Mobile marketing messages should include a discount code or a promotional offer. If a customer gets an incentive to check out your site, they will be more likely to do so. Adding maps to your website, that are mobile friendly, can help bring in new customers. Customers searching for a real location will be able to quickly and easily access your store information and address.
Use your normal website to promote your mobile site. If people see that you have a mobile website or iPhone/Android app when they are surfing at home, they will take note of it. When your customers are on the road, they will remember that you have a mobile website and connect to it. Sensitivity to location is what sets mobile marketing apart. Mobile marketing can tell where you are, which is unique in marketing. This means that you can target advertisements based on location, which is something most other ads can’t do. Figure out how to exploit this location-targeting strategy for your company. Try sending out emails compatible with mobile devices to keep your email marketing campaign effective as possible. Give them the option of clicking on phone numbers instead of links, and make sure any pages your links take them to look good on a mobile device. Phones are an increasingly popular way to read email, so you need to remember this when you compose them.